Target group facts in highlights and figures

Installator.dk's media universe is the only one that covers the fields of electricity, plumbing and ventilation. We have been on the market for more than 50 years and have always aimed to be the most important source of information for managers and owners of companies in the industry. The primary target group is electrical installers, plumbing installers, ventilation and refrigeration installers, consulting engineering firms, as well as suppliers and political organizations and opinion leaders.

Highlights of the reader survey 2023

  • 90% of readers work professionally in the installation field
  • Green transition, heating & energy optimization, charging technology, building automation and digitalization are the themes that readers are most interested in.
  • 5 out of 6 have participated in one or more professional events in the past year – 40% in courses and further education
  • 26% of readers work in companies with over 500 employees, 24% in companies with 50-499 employees while 50% work in smaller companies.
  • 10% are self-employed while 37% have a leading position in the industry.
  • 54% are directly involved in the company's strategic choices and purchasing decisions.

Total target audience universe Installator.dk

Installator.dk's media universe is the only one that covers the fields of electricity, plumbing and ventilation. We have been on the market for more than 50 years and have always aimed to be the most important source of information for managers and owners of companies in the industry. The primary target group is electrical installers, plumbing installers, ventilation and refrigeration installers, consulting engineering firms, as well as suppliers and political organizations and opinion leaders.

Broadness of the target audience

Profession

90% work professionally within the installation field

Areas of interest

Events, education & courses

News sources

Reading habits